Dharma Duta

REPRESENTASI BUDAYA DAYAK DAN KOMUNIKASI PARIWISATA MELALUI TIKTOK: ANALISIS SEMIOTIKA VISUAL TERHADAP VIDEO BUDAYA KALIMANTAN TENGAH

Ni Nyoman Ayu Wilantari — 2025-07-02

Abstract

This study explores how the culture of the Dayak people of Central Kalimantan is represented in TikTok videos produced by local creators, and how this platform functions as a medium for culture-based tourism communication. The study employs a descriptive qualitative approach and visual semiotics analysis, examining five TikTok videos that feature cultural symbols such as longhouses, traditional clothing, traditional dances, and sape music. The analysis reveals that the visual representations in these videos reflect a dynamic, participatory, and community-based construction of cultural identity. TikTok, as a visually-driven platform with popularity algorithms, enables local culture to be presented in an aesthetic, emotional, and contextual manner, reaching a broad audience across regions and generations. Presentation styles ranging from cinematic, documentary, to contemplative provide diverse narrative dimensions to cultural symbols, enriching the audience's experience. Tourism communication theory (Kotler et al., 2010) emphasizes the importance of destination branding and communication of attributes, both tangible and intangible. TikTok has proven to be an effective medium in shaping audience perceptions of local culture and tourism potential. Based on Stuart Hall's representation theory and Nicholas Mirzoeff and Malcolm Barnard's visual culture theory, this study shows that social media not only facilitates the dissemination of culture but also serves as an active space for the formation of meaning, identity, and the image of tourist destinations. TikTok can be positioned as a strategic tool in tourism communication based on local wisdom, with its visual strength and user participation as key elements in supporting cultural preservation and enhancing the sustainable appeal of destinations.

AJARAN PENGENDALIAN DIRI YOGA TERHADAP PERILAKU FLEXING DI SOSIAL MEDIA

Budi Purnomo — 2025-07-02

Technology cannot be separated from the human’s live. Technological advances, especially the use of the internet in life, are a necessity. Social media, as a means of communication and information, is one of the favorites of internet users in Indonesia. Although in its use, it can have negative impacts if not accompanied by good digital literacy. One of the phenomena of social media users that has the potential to have negative impacts is flexing or showing off behavior on social media. In order to overcome the negative impacts caused by flexing behavior, a study of the teachings of Yoga self-control and its internalization of flexing behavior on social media was conducted. The relevance of the teachings of Yoga self-control to flexing behavior refers to the teachings of yama and niyama self-control which are the basic foundations of Yoga ethics. Both teachings emphasize physical and spiritual discipline to achieve true happiness.

PENGELOLAAN AKUN INSTAGRAM @alifakids DALAM MEMPERTAHANKAN BRAND AWARENESS TK ALIFA KIDS

Elsi Olivia Sartika — 2025-07-02

In this era of digitalization, it is important for a company/institution to improve its branding. Alifa Kids Kindergarten is a good example of their strategy to improve their branding. By having Public Relations in Alifa Kids Kindergarten, this strategy can be made easier. In building brand awareness, TK Alifa Kids focuses on social media, especially on Instagram. TK Alifa Kids is very serious and detailed in developing the TK Alifa Kids Instagram account (@alifakids). They pay attention to the posting schedule, the essence of neatness of stories, feeds & reels, advertising Instagram stories, and contacting the audience by distributing promotional broadcasts via direct messages. With the various strategies that Alifa Kids Kindergarten implements, engagement can increase, as a result the reach of the target audience expands. This is very effective in increasing brand awareness of Alifa Kids Kindergarten.

ANALISIS OPINI KONSUMEN TERHADAP JAMU GUJATI 59 DI PROVINSI BANTEN

Muhammad Rafael Karyadi — 2025-07-02

Jamu is a hereditary heritage from our ancestors, jamu has also become part of our culture and natural wealth. Indonesia itself has natural wealth and herbal ingredients throughout Indonesia from sabang to merauke. That is what makes jamu brand companies have twisting the brain to carry out marketing strategies for their jamu brands, one of which is by increasing awareness of the brand itself which is associated with the strength of the impression stored in memory which is reflected in the ability of consumers to recall a brand under different conditions. So this study will analyze two variables that may affect consumer attitudes towards Gujati 59 itself, namely brand awareness and consumer attitudes towards the brand. The method chosen in the research is qualitative with a Focused Interviewed approach, because researchers will discuss public perceptions of the Gujati 59 Brand, in retrieving information from these data, in-depth interviews will be conducted to find out the public's perception of Gujati 59 itself. The conclusion obtained is that it can be concluded that the Gujati 59 herbal medicine brand has received a positive response from the community in the Banten area. Opinions that describe a positive evaluation of the product indicate that the jamu brand has succeeded in gaining trust and acceptance from consumers in the Banten region

STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN BRAND AWARENESS PRODUK LOKALATE DI KALANGAN MAHASISWA UMN

Ahmad Toni — 2025-07-02

This research focuses on the marketing communication strategy of Lokalate products in building brand awareness among multimedia Nusantara University students. The method used in this research is a case study related to the $P: produk, place, price and promotion. The research results show: Lokalate products aim to present instant coffee product with different flavor variants from their competitors, namely with local (Indonesia) flavors. By Lokalate is by holding a smart campaign as mentioned above, for example on campuses targeting students in campus areas. The promotion that Lokalate chose to do this marketing was due to the high demand for coffee among young people such as college students on the UMN campus.

Pengembangan Penyuluhan Agama Hindu Melalui Pendekatan Komunitas di Desa Tongka Kecamatan Gunugn Timang Kabupaten Barito Utara

sutarwan sutarwan — 2025-07-03

In this era of digitalization, it is important for a company/institution to improve its branding. Alifa Kids Kindergarten is a good example of their strategy to improve their branding. By having Public Relations in Alifa Kids Kindergarten, this strategy can be made easier. In building brand awareness, TK Alifa Kids focuses on social media, especially on Instagram. TK Alifa Kids is very serious and detailed in developing the TK Alifa Kids Instagram account (@alifakids). They pay attention to the posting schedule, the essence of neatness of stories, feeds & reels, advertising Instagram stories, and contacting the audience by distributing promotional broadcasts via direct messages. With the various strategies that Alifa Kids Kindergarten implements, engagement can increase, as a result the reach of the target audience expands. This is very effective in increasing brand awareness of Alifa Kids Kindergarten.