Strategi Komodifikasi Budaya dalam Ritual Yaa Qowiyyu pada Masyarakat Jatinom, Klaten
Abstract
Yaa Qowiyyu as a religious ritual not only contains religious values but also full of economic-political values. This paper aims to find out how economic value runs in Yaa Qowiyyu ritual and how the strategies of agencies in promoting Yaa Qowiyyu bring economic value. Primary data in this article was collected by observations, interviews and documentation methods, while secondary data was collected through literature study. Political-economic perspectives are used to analyze the collected data. The results showed that the management of Yaa Qowiyyu ritual which was based on tourism policies had broad implications for the process of cultural commodification. The commodification of culture in Yaa Qowiyyu ritual is a secondary activity that is able to encourage the community's economy.
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Basri, M. H. (2011). Ritual Ya Qowiyu: Pergulatan Makna Modernitas, Agama, Budaya Lokal dan Kapitalisme. El-HARAKAH (TERAKREDITASI). https://doi.org/10.18860/el.v0i0.426
Capitanio, J. (2020). Ritual and Self-Cultivation in the Daoist Practice of “oblatory Refinement.” Numen. https://doi.org/10.1163/15685276-12341556
Caporaso, J. A., & Levine, D. P. (1992). Theories of Political Economy. In Theories of Political Economy. https://doi.org/10.1017/cbo9780511840197
Demmrich, S., & Wolfradt, U. (2018). Personal rituals in adolescence: Their role in emotion regulation and identity formation. Journal of Empirical Theology. https://doi.org/10.1163/15709256-12341373
Frishkopf, M. (2018). Paralinguistic Ramification of Language Performance in Islamic Ritual. Yale Journal of Music & Religion. https://doi.org/10.17132/2377-231x.1099
Hamidah, A. (2009). Motivasi Pengunjung Upacara Yaqawiyyu Di Jatinom Kabupaten Klaten Tahun 2008 (Doctoral dissertation, Univversitas Muhammadiyah Surakarta)
Irianto, A. M. (2016). Komodifikasi Budaya Di Era Ekonomi Global Terhadap Kearifan Lokal: Studi Kasus Eksistensi Industri Pariwisata dan Kesenian Tradisional di Jawa Tengah. Jurnal Theologia. https://doi.org/10.21580/teo.2016.27.1.935
Johnson, L. E., Caporaso, J. A., & Levine, D. P. (1994). Theories of Political Economy. Southern Economic Journal. https://doi.org/10.2307/1060455
Minawati, R. (2013). Komodifikasi: Manipulasi Budaya Dalam (Ajang) Pariwisata. Jurnal Ekspresi Seni.
Mubaroq, H. H. (2019). Interaksi antara Gerakan Sosial modernisme Muhammadiyah dengan Kegiatan Tradisional Yaqowiyyu di Jatinom. JUSPI (Jurnal Sejarah Peradaban Islam). https://doi.org/10.30829/juspi.v3i1.4076
Mudana, I. W., & Ribek, P. K. (2017). Komodifikasi Seni Lukis Wayang Kamasan Sebagai Produk Industri Kreatif Penunjang Pariwisata. Jurnal Seni Budaya.
Niko, N., & Atem, A. (2019). Festival Air (Songkran): Komodifikasi Budaya di Thailand. Simulacra: Jurnal Sosiologi. https://doi.org/10.21107/sml.v2i1.5518
Nur Islami, M. E. (2014). Simbol Dan Makna Ritual Yaqowiyu Di Jatinom Klaten. Media Wisata.
Negilski, M. (2015). Constructing A Contemporary Dance Ritual (Doctoral dissertation, UC Santa Cruz).
Pollok, A. (2014). The power of rituals: Mendelssohn and Cassirer on the religious dimension of Bildung. Religious Studies. https://doi.org/10.1017/S0034412514000031
Purzycki, B. G., & Sosis, R. (2013). The extended religious phenotype and the adaptive coupling of ritual and belief. Israel Journal of Ecology and Evolution. https://doi.org/10.1080/15659801.2013.825433
Roelofse, C. (2014). Ritual and muthi murders: An Afro-ethno-criminological assessment of the phenomenon and development of a new typology. Acta Criminologica: Southern African Journal of Criminology, 2014(1), 71-83.
Rozaki, A. (2013). Komodifikasi Islam (Kesalehan dan Pergulatan Identitas di Ruang Publik). Jurnal Dakwah, XIV(2), 199–212.
Widyastuti, D. A. R. (2011). Komodifikasi Upacara Religi Dalam Pemasaran Pariwisata. Jurnal ASPIKOM. https://doi.org/10.24329/aspikom.v1i2.18
Wu, Q. (2018). The structure of ritual and the epistemological approach to ritual study. Journal of Chinese Sociology. https://doi.org/10.1186/s40711-018-0081-x
Yani, Y. Y. I. (2010). Manajemen objek dan daya tarik wisata upacara tradisional Yaqowiyu di kecamatan Jatinom kabupaten Klaten.
Zamzamy, A. (2016). Kapitalisasi Agama pada Tayangan Televisi (Tinjauan Teori Ekonomi Politik Media). Oeconomicus Journal of Economics, 1(1), 49–70.
Published
2021-06-30
How to Cite
Laila, N., & Qudsy, S. (2021). Strategi Komodifikasi Budaya dalam Ritual Yaa Qowiyyu pada Masyarakat Jatinom, Klaten. Satya Widya: Jurnal Studi Agama, 4(1), 1-11. https://doi.org/10.33363/swjsa.v4i1.676
Section
article
Copyright (c) 2021 Nur Quma Laila, NQL, Saifuddin Zuhri
This work is licensed under a Creative Commons Attribution 4.0 International License.
